Logo and card for Xpect
Logo and business cards design for a small database consulting company. The great advantage a new small company can offer in a field ruled by well established big firms, is a fresh and unique approach. I aimed to stay in the field’s conservative territory while vitalizing it with a fresh vibe. The earth’s shape and the color blue are two graphic elements strongly identified with the database world. The unique finger-print-like texture was created from the first letter of the new company’s name, while referencing to the aesthetics of printed circuit boards.